Introduction to Wikipedia:
When Wikipedia is in question, it is one of the most valuable websites which is present on the internet. You need information regarding anything the first place to go look for it is Wikipedia page.
Even if you don’t want to specifically search anything on Wikipedia and if you search anything on Google, the first couple of search results are mostly Wikipedia articles and pages. Wikipedia is an open source site with the largest collection of information that has ever been put together.
The platform known as Wikipedia is an online encyclopedia that is basically a platform that has been put together by not one but by many people. Anyone can become a writer and editor for a Wikipedia page or article.
There are millions of articles and pages on this platform for the average person’s use and the number of contributors on Wikipedia are thousands and increasing even more with each passing day.
Wikipedia is arguably one of the most popular platforms and one of the top ten visited sites in the world. And there’s hardly any piece of information that you cannot find on Wikipedia.
People have been using Wikipedia for the objective of gathering information and knowledge but the obvious reason is apparently not the only reason anymore.
There was a time when people used this platform for providing and receiving knowledge but now there is a trend of using this platform as a tool for marketing as well. And it’s now also known as one of the best platforms to market oneself or one’s business organization or brand.
Wikipedia Page As A Marketing tool:
As mentioned above Wikipedia has been used as a tool for marketing now. This trend of using Wikipedia for marketing purposes is not new. Standing at end 2019 it has already been more than 10 years since the world has been using Wikipedia as a tool marketing and the platform has continuously proven to be an effective tool for the marketing of many businesses and brands alike.
How To Use Wikipedia For Research?
The need to create a Wikipedia page by various business organizations and individuals is a clear indication about the constant rise in the demand for Wikipedia pages. This is because Wikipedia pages are considered to be one of the best and trusted means to reach out to the target market of any business organization or brand.
Business organizations and brands are often in need of platforms that they can use to approach their target market and create awareness about themselves and their products. Mostly when organizations are marketing themselves or themselves they also use promotional tactics but in case of Wikipedia it does not allow any promotions or advertising.
Acceptable ways of using Wikipedia pages or articles for marketing:
As we have already established the fact that Wikipedia is an encyclopedia and is also used as a tool for marketing by various business organizations and individuals, however there are a few things Wikipedia writers, editors and page creators should be careful about when creating pages for a business organizations or individuals alike.
Don’t write yourself: When it comes to marketing using Wikipedia pages it is highly recommended that you don’t write yourself because of the strict Wikipedia guidelines on conflict of interest.
The problem that arises most of the times when writing about yourself or your own business organization or brand is that the writer doesn’t see things objectively and becomes a prey to conflict of interest.
Their focus shifts from providing unbiased information shifts to providing information that benefits them in one way or the other which is something that can get your Wikipedia page to get disapproved.
The review process will definitely flag such conflicts of interest and delete your article or page. So the best choice here is to have the article or page written by someone else.
Follow the notability criteria: Notability is something that Wikipedia is very strict about and most of the Wikipedia pages and articles are usually deleted because of the fact that they do not meet the nobility standards which are needed to be present on Wikipedia.
If the business organization or brand you are writing about is not notable enough than maybe you need to work on its notability or you should wait for your business organization or brand to become notable so that the chances of your Wikipedia page not getting approved get decreased. Learn about how to create a Wikipedia page with easy steps.
Refrain from promotion and advertising: As long as you are providing information on Wikipedia then everything is fine and good to go but if you use promotional content or content that seems like a way to advertise your brand or business organization than know this your pages or articles will definitely get disapproved and deleted after the review process. Remember that Wikipedia is not a platform for advertising or promotion.
A diploma in designing is what I hold. I was fond of designing YouTube logo maker free things and playing with colors. The hobby then became one of the career opportunities for me and it started to work as a logo designer. Now I work as a full-time professional designer and Writer at a well-renowned firm and here I make logos for the people who have no ideas about designing. I love to give people knowledge about how I make logos and how they can do the same and this article thus is one of the contributions to the same aim.