Let’s go back to the 90’s (an era without Digital Marketing).
You were sitting in a car, Lost in Thoughts and all of a sudden!
A Road-Side hoarding caught your Attention.
What was that?
It was a brand that made you watch their ad and that’s what Marketing is all about. If you remember the ad copies, like “Daag Achhe hain” – Hitting you at the right place.
Why such things grab your attention?
Because, Marketing works on psychology. The Marketers do in-depth research on their strategies to hit the Target Group. Some strategies work, some don’t, but those which work can boost up the business to a Supernatural scale and this hope makes “Marketing” an important function for business.
Similarly, Digital Marketing helps a business to cater to the right group in a very precise way. Traditional marketing is also very impact in terms of striking audience but is it easily track able? The billboards, Radio Jingles, TV commercials will show the ad to everyone but Digital Ads will show it to the people who actually wants to see the ad.
The Question to Answer!
What is Digital marketing?
Digital Marketing is same as Traditional Marketing, but on Digital Channels. You search for Shoes on any search engine and you see all the shoe companies chasing you all over the internet – Digital marketing!
You update your Social Media profile as a sports enthusiast and while scrolling your account, you see ads of Sports Brand- Digital Marketing!
Digital Marketing has made its presence everywhere. In India, we have witnessed many viral ads over Social Media creating a huge recall value for brands and, every advertising agency in India is trying to come up with something new and make a trend.
Is Digital Marketing All About Creating Ads for Social Media?
NO! There are multiple ways to market digitally. Let’s discuss that.
What is the first thing that comes to your mind when you hear the word- ‘Digital Marketing’?
Facebook and Instagram, right? But It’s a very vast Concept.
Would you believe if I say that Email marketing is also a type of Digital Marketing? But It’s True!
Majorly, there are 3 ways which are most suitable for Digital Marketing
- SEM- Search Engine Marketing (Google, Bing, Yahoo ads)
- Search Engine Marketing (SEO)
- SMM- Social Media Marketing (FB, Twitter, LinkedIn, Insta)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Influence Marketing
Let’s start with the first:
SEM (Search Engine Marketing)
Search Engine Marketing is a type of Digital Marketing to attract more traffic on website/web page through search engines. It increases the brand visibility on search engines. Every website has a certain set of keywords and SEM empowers the set keywords on the basis of search habits.
Suppose you own a car repair garage and research says that people search for- “Car Mechanics near me” when they are looking for your service. You would definitely want your webpage to be on top of the search results, right?
Is that Possible?- Yes!
With SEM it is possible. Just put your money on the specified keyword and other effective keywords too.
You will see the magic!
Yes! There is a price for every Keyword, which is mostly dependent upon the search volumes. Based on the budget, SEM ranks the web page on search results. It is an effective technique to increase the brand visibility and drive good results by paying a little amount to platform. Google ads is one of the finest examples of SEM which certainly ranks a web page on Google.
SEO- Search Engine Optimization Strategies
SEO is the primary technique of Digital Marketing- No Money to be paid to any platform! Just analysis, research, quality and obviously a lot of Efforts!
Optimizing any search engine for better results on web page using certain keywords, writing quality content on websites and blogs, building links on relevant platforms and ranking your page high on search results is what SEO does. SEO is the best tool to market the brand for long run by making it more visible and hence gaining more traffic.
If you’re looking for long-term sustainability of your website, SEO is the thing for you.
SMM ( Social Media Marketing) Strategies
What’s your current Doordarshan? Facebook, Instagram, SnapChat, LinkedIn or Twitter.
Almost everyone is active on Social Media. People who are more inclined towards fun are on Facebook, Instagram or Snapchat. Professionally inclined people are on LinkedIn. People who love to express opinions are on Twitter and out of these interests, marketers have segmented their marketing strategies on Social Media.
It is really easy to segment and target people in Social Media Marketing. Also, tracking the results on Social Media has made it more convenient for marketers.
To succeed in Social Media Marketing, you first need to select the right platform. On that platform, targeting the right set of group is important. But, it’s not like doing all this will make your ad successful, the type of content really matters. The right content on the right platform at the right time makes a good brand recall.
Currently, we can witness a lot of meme based marketing because it is capable of hitting the viewer’s mind. People can easily relate to memes, they share it to their friends and It’s Viral.
Sounds cool, right?
Email Marketing Strategies
We all check our mailbox at least once a day.
Suppose, you open your mailbox and find something interesting in the subject line. You’ll definitely open it. Email marketing is all about the right content and that’s because many people who try to do email marketing end up spamming in the inbox.
And It goes Unnoticed! If you want to make a good impact with email marketing- start working on the best content that can engage people.
The basic goal of email marketing is to get more leads and it is more suitable for B2B brands because it’s a formal mode of digital marketing.
Marketers make Mailers, Newsletters, etc. in a creative way, of course to engage their target audience. Also, being a little vintage, it is trusted by many marketers today because of it’s good response.
Content Marketing Strategies
What’s your Genre?
We all are bombarded with a lot of content. And we like to consume content if it is relevant. This habit of consuming content has helped marketers cater to their target audience. Information drives awareness and brands put in huge efforts to make the information visible to the right people.
Content can be of any type- Blogs, Video Podcasts, Audio Podcasts, etc. Just try to make it so crisp and engaging that the user likes it. It will awareness among the right group and will boost up the business.
Affiliate Marketing Strategies
Marketing is all about promotion, Right?
What if someone else promote your brand on your behalf- Wider Reach!
Affiliate marketing is a technique of Digital Marketing where the third-party promote your product on their digital channels and on sales they are rewarded with commission. It is an old technique but still worthy because it gives you access to the network of other people as well to promote your brand.
Let’s take an example- There is a tech blogger who attracts a good traffic on his blog. You are a smartphone manufacturing company. The blogger starts promoting your brand and sells a few number of smartphones within his network for a commission.
He got money, you got sales.
What a Deal!
Influence Marketing Strategies
Is it a new concept?
Ain’t we doing it from a long time?
Yes! We are.
If you remember traditional ads- Billboards with celebrities, TV Commercials with celebrities, Radio Ads with celebrities. Influence marketing is promotion of a brand on digital channels by Social Media Celebrities.
You can witness many Social Media Influencers out their with big followings and unlike Affiliate marketing, It not only works for Conversions but also for awareness and engagement. These social media stars endorse the brand for an amount and their followers get inspired.
Brand Promoted Successfully.
It was all about the basics of Digital Marketing.
And It’s not a competition to traditional marketing, rather it is complementing it for better results.
Choose your Strategy and Audience Wisely.
Happy Digital Marketing!!
My name is Henry and i just love to share reliable information about Health, Beauty, Games etc. I am writing informational content and guides since 2014.